Your new Favorite Shirt

Your New Favorite Shirt

Providing comfort, fit, versatility and quality for every man, starting with the perfect shirt

What Makes Us Different

Innovative Design

After two years of product development, the resulting sport shirt became the very first cornerstone of our brand. From our clean silhouettes to the enhanced fabrication, our shirts just fit.

Signature Fit

An unconventional approach to fit made our brand unique from day one. With measurements from real men, we created our signature fit that remains the same to this day.

Enduring Quality

We partner with the world’s leading manufacturers to produce our shirts with the finest materials, allowing us to deliver one-of-a-kind garments that last.

Innovative design that simply works

For us, every detail has to be exactly right, such as slightly larger shirt cuffs to compliment the proportions of modern watches and collar stays to ensure a clean, crisp look throughout the day. Our shorter shirt tail falls to the mid-back pocket, which cuts down on excess fabric when tucked in and allows you to wear it untucked as well.

Fit for any size

We spent two years developing our shirts and took countless trips overseas to work firsthand with our factories. We gave close friends the opportunity to wear test our shirts for themselves. The result: a signature v-shaped body with a broader chest, creating a naturally tailored-like fit that’s flattering for every man.

“They have the casual side down and the dressier side down. It goes well with a lot of different things. Great products that I can wear with anything.

-Keaton from Seattle

“The fit is pretty simple and easy; it works for every single guy, it just fits! No matter what body type. It’s one of my favorite brands.”

-Josh from New York

Premium fabrics you’ll enjoy for years

We partner with renowned textile mills in Italy and Peru, which set the highest standards for craftsmanship that enable us create products which last. Whether it’s the finer, softer cotton in our shirts, our mother of pearl buttons or the ultra-smooth handfeel of our polos, we use only the very best materials.