Posted onDecember 01, 2018
Words byNicola McCormack
Photographed byGrace Rivera
Produced and directed byYouMe Lynn
Alex Lieberman was all set for a career on Wall Street, but a chance discovery inspired him to choose a different path. Morning Brew, his daily newsletter that provides a fix of business news in an upbeat, five-minute read, has garnered a loyal following since it was launched in 2015. Current subscribers number 700,000, advertisers include Microsoft, JPMorgan, Morgan Stanley, and Dropbox, and the Brew has a notable near 50% open rate. Just as impressive is the fact that Alex and co-founder Austin Rief launched the Brew while they were still studying at the University of Michigan.
The seed of inspiration came from fellow Business students, when Alex was helping them prepare for job interviews. The consistent reply to a simple question about where each student got their business news was revealing—everyone read the Wall Street Journal, but it was generally considered a time-consuming chore by that age group. This led to the Brew, as a vehicle to present business news in a fun, engaging, and digestible way.
While Alex initially took up an offer to work as a Trader at Morgan Stanley after graduation, he continued to work on the Brew in his own time. After a year and a half, he took the plunge from a world he knew well into the less charted waters of media, and has never looked back.
We invited Alex to the Zachary Prell showroom to select an outfit to suit his busy lifestyle. We also talked about taking risks, thinking outside the box, and the importance of curiosity.
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