Posted onMarch 24, 2019
Words byNicola McCormack
Photographed byPatrick Postle
Produced and directed byYouMe Lin
As anyone who sets their alarm for an early morning run before work knows, getting up and out there can be the hardest part. Meet Nicole Loher, who does that most days, and so much more.
Nicole is a digital strategist who has worked for Microsoft, Warby Parker, NARS Cosmetics, and Christian Louboutin. She also teaches social media strategy and digital marketing at New York University. That would seem like more than enough, yet she’s also a wellness influencer, writes a regular advice column, Part-Time Athlete, for The/Thirty, and finds time to train as a triathlete. Nicole’s next goal is her first half Ironman in June.
Unsurprisingly, for someone in her line of business, she has a popular social media presence, which is a gift for anyone trying to balance a career and a healthy lifestyle—her approach is non-judgmental and rooted in common sense. Initially motivated to exercise to help with anxiety issues when she was studying at the Fashion Institute of Technology, Nicole’s journey is a source of inspiration.
We met up with Nicole—our first woman Visionary—and talked self-care, fitfluencers, and how simple style choices (and a backpack) keep her on track throughout a busy day.
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