Posted onFebruary 10, 2019
Words byNicola McCormack
Photographed byEnki Tovuuch
Produced and directed byYouMe Lin
If your Instagram stories get you a load of compliments, chances are you’re using a template from the Unfold app. You’re in good company. This design tool is also championed by Instagram influencers Kim Kardashian, Kendall Jenner, Sergio Ramos, and Katy Perry, and used by brands such as Forbes, Spotify, Soho House, and Equinox.
CEO and co-founder of Unfold, Alfonso Cobo, joined forces with Andy McCune, founder of the social media travel platform Earth, after noticing McCune was using his app. Together, they took Unfold to the next level. Current users number 15 million since they launched in January 2018, while average daily downloads hit 70,000. Unfold is now also an official Instagram and Facebook partner.
We met up with Alfonso—who is originally from Spain but has a Master’s degree in Strategic Design and Management from Parsons School of Design in NYC—at Cadillac House in Soho, where we talked startups, the importance of pivoting, and the way co-working spaces have changed how people dress.
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